Most everyone is nervous about doing press features, but how can you turn this nervous energy to your advantage and ensure the success of an interview virtually every time? The key is to watch interviews in a completely different way.

Think about it a moment. When you sit down with an interviewer, your job is not simply to answer all the questions that they throw at you, your job is to make the points you want to hear the public.

It sounds so simple, yet it’s a very powerful change in the thinking, because it alters your attention and puts you in the driver’s seat. Too many people go to the press characteristics feeling a bit like a victim, as they are currently being interviewed. Why? Because you are often out of your element (in a studio, for example), you are in someone else’s show or the subject of their article, and you are the guest, and the Host - you see them as holding the balance of power. If you approach the interview as a kind of victim, it can only strengthen the nervous tension that we receive when we are supposed to be “on” or accomplish.

Some of our most common fears about interviews to the press:

What if I do not know the answer to a question? While giving answers is your goal, this may be a frightening prospect, but with a goal-oriented, you can easily switch to say that you do not know the answer to this question, on the question to you Want to give an answer.

What if I forget what to say? When we are distracted by focusing on the interviewer, it is easier to forget the points that we want to do. But if the design of these points is our only goal during the interview, they stay in the lead with greater ease.

I feel self-conscious on camera or in front of a mic If this is your message, then it’s not all about you and the kind of navel-gazing that can create self-consciousness is reduced or eliminated. People who keep their eyes on a team are not aware of who is around them, or what other people think.

Without focus on the delivery of your message, the other elements are becoming more difficult or you are less effective in their application. So remember: you are not there to answer their questions, you are there to give your answers and get your message across.